PPC or sEO Strategy?
In the work of internet marketing there are two principal approaches for advertising and promoting products and services, these are SEO (Search Engine Optimisation) and PPC (Pay-Per-Click Both have much to commend them although the two are quite distinct. When designing a new effort a marketer must determine which strategy is best suited for her or his current job. Both strategies are attempting to get precisely the same thing, a high ranking in the major search engines. The ideal is to try and make it to the initial page of Google and other search engines as numerous surfers never look beyond that first page. Given that you will frequently be competing with tens of thousands of other websites (at the very least) the contest is clearly quite extreme. Yet, search engine marketing is undoubtedly among the most effective means of creating targeted traffic which to use; –
Cornwall Search engine Optimisation PPC is, in a single sense, more straightforward, although the first research to get the best key words and phrases where to offer takes effort and time. SEO also needs exactly the same kind of keyword research in addition to other SEO strategies. With PPC marketing you will only pay when someone visits your website or sales page and clicks in your ad. The ‘trick’ with PPC would be to locate key words which do not have a bidding price that is high but do get plenty of interest. Without paying through the nose, that way you can maximise traffic.
SEO is a complex operation. A well optimised website will rank well but needs subtle balancing of various variables. One of the greatest advantages of SEO promotion is you don’t have to pay for any clicks. It relies on the use of SEO practices that are best to be extremely successful. The financial investment for this particular kind of promotion is largely made.
So, just how can we determine which method is PPC, SEO or much better? Both approaches could be quite successful if correctly used. To put it very simplistically, with SEO you research your approach to the top of the positions and with PPC you buy your method to the top of the positions. Because that is not always the situation, this really isn’t to say that PPC will demand a large bankroll to bring in the traffic; that is where the initial extensive research of key words that are biddable is important. As you can set limits in your daily outgoings in setting up a PPC campaign you will also have control above your prices.
PPC tends to function as the more foreseeable of the two strategies but the price of clicks, like everything else these days, is creeping up. It seems to me the difference involving the two forms of promotion has narrowed significantly on the last few years. Keyword research, especially, is in the heart of both.
So afterward, which are you going to select? PPC advertisements has a tendency to produce much quicker results but will probably cost more. SEO will be slower out but will be equally as successful. There is, of course, no reason you shouldn’t implement both approaches inside precisely the same effort. The PPC will give you a faster start whilst the SEO grows its effectiveness above a period of time. Will it be SEO or PPC? The pick is yours.